How
do you cover all the bases to launch, expand, or strategically exit
your business? According to Los and Mike Roddy, CEO of Empire
Social Group, the best method to approach is the SCALE Framework.
Learn from their insightful tips on how to
Systemize your ventures; Convert
those systems into tangible funnels, ads, and/or organic flows;
Ascending your client cycles methodically with
upsells, downsells, sidesells, etcetera;
Leveraging your growth with teams growth;
Exiting your active role into a passive
asset.
Quotes to remember:
“Anything that adds retention, right. Everyone's retention on
Instagram is so short. People are like scrolling through their
phone mindlessly, right? Like the key is to keep them on the
content for as long as possible. Uh, you know, at least 60 seconds,
if you can get them on for 60 seconds, your content will do really
well.”
“When I had somebody who I wanted to hire, I would identify
what really gets them excited about working on, uh, on a day-to-day
basis and what the delivery is on those things. [...] Identifying
what people are into and what they specifically want to do with
inside of social media and on my team and in delegating those work,
um, those work to them so that they can actually fulfill it and
just be excited consistently on what they're doing.”
“Exit really means how do you outsource yourself and how do you
move away? So the reality is, like I said, a lot of people just
want to get rid of a business, but I think you need to turn your
active assets into passive assets. And so the question is, how do
you slowly start removing yourself? So you can go build more. And
then that (business) becomes an asset.”
Join Los Silva and Josh Snow as they discuss how to scale your business to 6 figures and beyond. If you are just starting out or looking to scale your business to that next level, you will not want to miss this!