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PowerHouse Brands

Oct 21, 2021

How do you cover all the bases to launch, expand, or strategically exit your business? According to Los and Mike Roddy, CEO of Empire Social Group, the best method to approach is the SCALE Framework. Learn from their insightful tips on how to Systemize your ventures; Convert those systems into tangible funnels, ads, and/or organic flows; Ascending your client cycles methodically with upsells, downsells, sidesells, etcetera; Leveraging your growth with teams growth; Exiting your active role into a passive asset. 
Quotes to remember: 
  • “Anything that adds retention, right. Everyone's retention on Instagram is so short. People are like scrolling through their phone mindlessly, right? Like the key is to keep them on the content for as long as possible. Uh, you know, at least 60 seconds, if you can get them on for 60 seconds, your content will do really well.” 
  • “When I had somebody who I wanted to hire, I would identify what really gets them excited about working on, uh, on a day-to-day basis and what the delivery is on those things. [...] Identifying what people are into and what they specifically want to do with inside of social media and on my team and in delegating those work, um, those work to them so that they can actually fulfill it and just be excited consistently on what they're doing.”
  • “Exit really means how do you outsource yourself and how do you move away? So the reality is, like I said, a lot of people just want to get rid of a business, but I think you need to turn your active assets into passive assets. And so the question is, how do you slowly start removing yourself? So you can go build more. And then that (business) becomes an asset.”
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